24 Jul 2008

Plus zero-interest loans can lower car prices

0% interest rates to attract consumers car ads, it is now seen everywhere, but for such promotions, individual car manufacturers are benevolent see-see-wise, some people think that this approach will reduce the vehicle and its brand Value.

In Richmond Hill, the DesRosiers Automotive Consultants, president of the company that Rosler, car dealers has been able to provide consumers with zero-interest, is now the major banks lower interest rates, and this means highly promotional market competitiveness, and to To meet consumer psychology.

Rosler said that not all consumers will suffer from the temptation of interest. He said that some consumers feel that even this approach will make car prices down, some manufacturers also feel that their brands will become very cheap.

But in any case, the zero interest rate is undoubtedly a catalyst for car sales, Statistics show that in November this year, the national car and truck sales and rental volume a total of 130,026, than the 13 percent increase over the same period last year.

GM Canada spokesman Lou Stu said that following the GM Ford and Chrysler also introduced the zero interest rate after sales methods, mainly to enhance market competitiveness. Lou Stu said that this method results significantly, GM truck sales in November this year, setting ever November sales record. He said that to the end of this year, the company will continue to provide consumers with zero-interest car. The first launch promotional methods do not interest the Chrysler Corporation, has not been set to stop supply of zero-interest car period.

But Rosler that some brands of cars there is no need to use non-interest approach to promotions, such as Honda and Mercedes-Benz cars, there was already in short supply. Rosler said, with zero-interest approach to promotion, is in fact the vehicle manufacturers to increase the cost per vehicle sold, manufacturers must Shaozhuan 3,000 yuan

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