25 Jul 2008

Loan decoration - the new financial channel

Loans into trendy decoration

At present, Xi'an implementation of the decorative business loans decoration gradually on the rise. B & Q, the Oriental Supermarket building materials and decorating their homes centres have launched a renovation loan business. "Renovation loans as a new concept of consumption, the new financial management methods, more and more people's attention and Xi'an welcome. I have many friends around the adoption of this approach to decoration." China Merchants Bank (36.62, -0.08, -- 0.22 per cent) of the clock tower branch manager noble individuals in an interview with reporters said.
This reporter has learned that the current B & Q, their homes are Eastern and China Merchants Bank launched the "easy to" hire business. "This year renovation, payment of next year", so that consumers can immediately decoration, but six months after the start of payment. So that consumers in the huge amount of input can also easily Fangkuan after installation. According to B & Q decorating Center for Noda-bin, since the launch "easy" zero down payment installment business, even in the scorching sun of the off-season renovation, the Ministry of week received the decoration business loans more than a dozen Households, the impact of the stock market this year, since the renovation of the family more and more loans, up 70 percent to 80 percent, with the arrival of the autumn season decoration, decoration loan applications to the customer more and more. We forged cooperation with China Merchants Bank Covenant, to provide loans for each household a maximum of 100,000 yuan, according to bank loans, the amount and timing of charges, in general, loan customers choose December period, a period of 24 months And more.

Who are the main force in loans

Renovation of this year, next year payment, choose this form of decoration are mostly what the public » According to reports, choose the decoration of the public are basically loans can be divided into two situations, is one of the largest operators will, good fiscal management, these customers clearly know "the money of Health money," the truth, they are more willing to pay the renovation loan procedures Fees, because they can use the cash to make more money, there is a gang of young people to work soon, the economic strength is limited, have invested the cash in hand just the boost the purchase of the house, and they Ganzhe-house , Or on the house waiting for the renovation of marriage, then choose the loan decoration. '
Facilitate the use of the financial marketing strategy, will become the terminal building materials supermarkets consumption of a large breakthrough. "This installment has the advantage of consumers can now immediately decoration, but six months after the start of payment. Decoration does not really spend a penny." China Merchants Bank are told reporters. The "easy to" hire-purchase business from B & Q and China Merchants Bank launched, devoted to preparation for renovation of service consumers. As long as China Merchants Bank credit card in hand, consumers to B & Q decorating center housing decoration, the payments do not have to pay immediately, can be extended six months to "pay" can also enjoy up to 24 months to facilitate the payments. "Since the purchase of the consumer, for payment of six months, the longest 24 months of payments is an ideal 'financial plan', not only greatly reduce the pressure of the one-time payment, but can also increase the decoration Budget, to raise a new home renovation level. "This marketing strategy can also be used for investment-type consumers, that is, consumers can not pay anything in the situation downloading a good new home, as soon as possible for rental or for other commercial Purpose, as soon as possible so as to get return on investment.

"easy" What's the difference between the traditional

The industry believes that the B & Q would undoubtedly save money for consumers. For most consumers, buying houses is a huge expenditure. Therefore, we can often see many buyers in purchases, due to financial constraints, the delay to start the renovation, we must accumulate a certain period of time the funds and thus delayed occupancy. Commissioner of new houses empty for consumers, is a regret. Now B & Q launched "decoration this year, next year payment", so that consumers really do not spend a penny decoration.
before the traditional form of payment in three phases, Qianwan the first phase of the contract to pay 55-60 per cent, half the works at the mid-term pay 35-30 per cent, after passing the acceptance period to pay the end of five percent. But now B & Q's "easy" in this business compared to the traditional payment The biggest difference is the "extension of six months pay", and repayment period of up to 24 months. Compared to other types of loans, "easy" bank charges is not very high, "as long as China Merchants Bank credit card holders, can be renovated immediately, six months after payment."
China Merchants Bank person in charge, non-line credit card bills in the B & Q customers can also hire for business, and 10,000 -10 10,000 for the consumption limit, charges 2.5 percent, within 15 days to handle. And existing customers have to move in the bills will have their own credit system, the specific audit certification more convenient for the business will be faster, probably need 1-3 days.

More economical to stay in the money stock speculation

An interview with this reporter, who faced just decoration for a loan of Mr. Sun. Mr. Sun call a spade a spade to his current economic strength, does not actually need to rely on loans to the decoration. "I am prepared to spend 50,000 yuan decoration, if I December period for the renovation loans, probably need to pay the cost of 5,000 yuan." Mr. Sun told reporters, and this year, he will be 50,000 yuan into the stock market, by The return5,000 yuan!
This reporter has learned that playing this fiscal calculations of many people. "Many investors do everything possible to be diverted to other uses of the cash market, is now taken the proceeds of the stock market higher, but the stock market risk, investors should carefully consider the financial balance in the family." Securities market experts advise .

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